ELEPHANT IN THE ROOM: OUR VISUAL THAT ROARS SUSTAINABILITY

When Crompton decided to reduce their environmental footprint by removing plugs and screws from their packaging, they needed a communication to showcase its impact.

​Our team set out to capture the sheer scale of waste reduction by assembling an elephant entirely out of plugs and screws - a visual metaphor that trumpets the significance of their green initiative. The elephant became a symbolic representation of how small parts, when seen en masse, can make a monumental difference—just like every individual choice to go greener adds up to a greater whole.

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In the end, our key visual design was a combination of a sleek design aesthetic with a playful approach, ensuring the final piece was not only visually striking but also communicated Crompton’s message loud and clear.