HOW WE TURNED A BAKERY BRAND INTO AN ADORABLE BRAND

A client in the bakery needed a playful, loveable brand identity.

We designed a brand logo, mascot, tone, and color palette that exuded warmth and playfulness. The mascots were crafted to express a ‘food love language,’ making the brand feel approachable, quirky, and full of personality. An  identity created to develop an emotional connection with customers, making Earth & Crust feel more fun, engaging, and appetising.