HOW WE ESTABLISHED BRAND IDENTITY FOR A CONTENT COMPANY
A story of a startup beginning their first episode of entrepreneurship with us
BRIEF
Episode 1, a budding content company in Mumbai, approached us to create an identity that captured the excitement of a new chapter, much like the first episode of a riveting series. Drawing on their storytelling roots, we set out to design an identity that symbolized new beginnings and limitless possibilities.
PROCESS
Our creative spark came from the sunrise—nature’s ultimate metaphor for new starts. We reimagined the “O” in “Episode” as a rising sun, placing a subtle dash beneath it to form the horizon. From there, we fine-tuned the “E” and “1” to create a compact lockup that works across all brand touchpoints, no matter how small. To tie it all together, we selected a vibrant color palette of electric blues, greens, and pinks, infusing the brand with a youthful energy that pops on any screen or print material.
RESULT
An identity that feels both dynamic and purposeful, seamlessly blending the company’s vision with artistic flair. By weaving these elements together, we gave Episode 1 a distinct, memorable identity that not only stands out but also tells their story at a glance.
