HOW WE REIMAGINED FLAMINGO LIVE: COMEDY WITH A TWIST
Free-flowing humor to redefine Dubai’s comedy scene
BRIEF
Flamingo Live, a Dubai-based comedy club, approached us to refresh their brand identity that captures the essence of their live stand-up shows. They needed a look that reflects the spontaneous, unpredictable energy of comedy.
PROCESS
Drawing inspiration from the graceful flamingo, we homed in on its two defining traits: the straight, poised legs symbolizing the club's structured setup and the flexible, elegant neck representing the fluidity of creative expression. We carefully selected a font that mirrors these qualities, effortlessly balancing curvy charm with a modern, straight-edged appeal, to perfectly complement the revamped logo.
Flare McFun
To further elevate the brand, we developed a vibrant color palette of orange, peach, dark blue, pink, white, yellow, and black, evoking energy and warmth. The creative journey culminated in the hand-sketched creation of a playful mascot, Flare McFun, whose quirky personality captures the essence of Flamingo Live.
RESULT
The refreshed brand identity is a harmonious blend of discipline and spontaneity. The revitalized logo, thoughtfully chosen typography, and energetic color scheme come together to form a cohesive and memorable image. With Flare McFun adding a distinct, engaging character, the new identity not only enhances brand recognition but also positions Flamingo Live as a standout destination in Dubai’s entertainment scene.
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