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sketches of the logo and in the making
rounded rectangle background shape
House of Books hand drawn logo in brand colour
paper cut texture background

Literary Wonderland - House of Books

Ever reminisce about the hushed sanctuaries of libraries, where each book whispered a story and the scent of fresh pages was downright enchanting? UAE’s House of Books, an online library, is a virtual treasure trove of literary wonders, housing an extensive collection. In an era where the tactile pleasures of a good book seem to be fading away, they're on a mission to bring back that cherished library experience right to your home. At House of Books, you get to relive the magic of page-turning, all while lounging in the comfort of your own space.

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Brand Identity Odyssey

Unctrl took up the challenge of crafting an identity and a digital realm that's the perfect blend of modernity and vintage charm. Our pièce de résistance? A bespoke, hand-drawn logo that captures the very soul of House of Books. It's a nod to tradition in an era dominated by digitization, a reminder that the old and the new can harmoniously coexist. Our logo blends elements – from the obvious book to the lotus symbolizing knowledge and wisdom, a shield representing the library's comprehensive collections, and the owner’s pets for that personal family touch. The handcrafted logo, along with a strong color palette, serves as the visual heartbeat, pulsating with the brand's distinctive personality and making an indelible mark on every interaction.

open book pages background image
open book pages background image
Typography and brand fonts
book stack background
rounded rectangle background shape
rounded rectangle background shape
rounded rectangle background shape
House of Books hand drawn logo in brand colour
House of Books logo variation
brand mockup - stamp
paper texture background
brand mockup - tote bag
brand mockup - adhesive tape
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brand mockup - envelope
brand mockup - cards
brand mockup - bookmark
brand mockup - stamp stickers
brand mockup - badges

Secondary Logo

Primary Logo

Minimal Version

lotus symbolizes knowledge, enlightenment, and the pursuit of wisdom

Translation: Turn over a new leaf

Open book symbolizes accessible knowledge, learning, and the transparency of information.

Shield symbolizes the protection and preservation of knowledge.

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Every book is a doorway, inviting you to step into another dimension of thought and emotion.

©2023 by unctrl.

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