HOW WE DESIGNED A UNIQUE PACKAGING FOR CROMPTON - INFINIA

A Triangular Approach to Innovation

Crompton launched a triangular-shaped batten, Infinia, and required packaging that highlighted the product’s uniqueness while maintaining a strong brand presence.

Our packaging design seamlessly complemented the product’s shape. The layout, icons, and patterns reinforced the novelty of the design, ensuring that the design itself became an extension of the product’s innovation. The packaging design successfully enhanced the product’s visual appeal and uniqueness, making it stand out on shelves and attracting customer interest.

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