HOW WE BUILT A DIGITAL-FIRST IDENTITY FOR THE CREATOR ECONOMY

The client was seeking a brand identity that would reflect Mirai.gen's role in connecting creators, influencers and brands.

The challenge was to create a mark that felt native to the digital ecosystem while remaining memorable and distinctive.

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At unctrl, we drew inspiration from one of the internet's most recognisable symbols: the @ sign. By integrating it into the letterform to create a custom "M", we developed a logo that instantly communicates the brand's digital DNA. Combined with a clean and contemporary visual system, the identity positions Mirai.gen as a forward-thinking player in the creator and influencer management space.