HOW WE CAPTURED NOSTALGIA IN PACKAGING DESIGN

Bringing the Essence of Tradition to Life

Village Tokri, a farm-to-table brand, needed a packaging design for their A2 Cow Milk Paneer that evoked a sense of authenticity, purity, and nostalgia.

We illustrated a heartwarming kitchen scene inspired by simpler times—featuring a mother and grandmother making paneer, children playfully trying to sneak a bite, and a cow in the veranda symbolizing freshness. The design incorporated vintage utensils and an old-world setting, transporting customers back to a time when food was unadulterated. The packaging design successfully captures an emotional connection while reinforcing Village Tokri’s commitment to natural, wholesome products.

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